Customer success story
Grocery Chain Transformation with OMO Integration

- Industry
- Grocery
- Location
- Malaysia (Johor)
- Type
- B2C
Products used
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Synorex Suite
All-in-one business software providing comprehensive ERP solutions.

Solution: We implemented a comprehensive ERP solution with OMO integration, addressing Ding Dong Fresh’s specific needs:
- POS System Integration: We upgraded Ding Dong Fresh’s in-store POS systems to ensure real-time communication with their central ERP system. This integration allowed for immediate updates on inventory levels and sales data.
- E-commerce Platform Development: We developed a user-friendly e-commerce platform that synchronized with the in-store inventory. This ensured customers always had access to accurate stock information and could choose between in-store pickup or home delivery options.
- Unified Loyalty Program: We designed and implemented a loyalty program that worked seamlessly across both the online and offline channels. Customers could earn and redeem points regardless of where they shopped, and they could access their loyalty account through a dedicated mobile app.

Results:
- Increased Sales: Within the first six months of launching the integrated system, online sales increased by 35%. The convenience of real-time inventory updates and multiple shopping options attracted more customers to use both platforms.
- Enhanced Customer Satisfaction: The seamless shopping experience, combined with the flexibility of earning and redeeming loyalty points both in-store and online, led to a 25% increase in customer satisfaction scores. Customers appreciated the personalized offers and digital coupons available through the loyalty program.
- Operational Efficiency: Ding Dong Fresh experienced a 30% improvement in inventory management efficiency. The real-time updates helped reduce out-of-stock situations and optimized stock levels, minimizing waste and improving turnover rates.
- Loyalty Program Engagement: The new loyalty program saw a 50% increase in active users. The mobile app, which provided easy access to loyalty points, personalized offers, and purchase history, became popular among customers, further driving engagement and repeat purchases.

Conclusion: By integrating their POS system, e-commerce platform, and loyalty program through our ERP solution with OMO capabilities, Ding Dong Fresh successfully transformed their operations and enhanced the customer shopping experience. The result was a significant increase in sales, improved customer satisfaction, and streamlined operations, positioning Ding Dong Fresh as a modern and customer-centric grocery store in the market.